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Rochester, NY Pro-ROC Educational Event: Recruiting in the Time of Social Distancing (WebEx)

Description: Join the Professional Recruiters of Rochester, National HR Association, and our expert guest speakers for a discussion on hiring during a global pandemic, including industry changes and available resources for organizations. Learn about creative recruiting strategies and COVID-19 updates impacting hiring in 2020.

Thursday, May 28th | 8:00 – 9:15 AM (EST)


  • Impact of COVID-19 on salaries
  • Updates for hiring during COVID-19
  • Recruiting strategies and resources
  • Using Handshake for virtual recruiting

Cost: FREE for NHRA members; $10 for non-members

Connection Details: Attendees will receive an email with a link to access the WebEx, along with connection instructions, prior to the event. Registration will close on Wednesday, May 27th.


Lorisa LaRocca is a Partner in Woods Oviatt Gilman‘s Litigation and Labor & Employment Departments where concentrates her practice in all areas of labor and employment counseling and litigation, as well as employment based immigration. She routinely counsels employers on all employment related matters, trains clients and their employees on how to properly handle harassment and discrimination related issues, counsels and represents clients in Division of Human Rights, Equal Employment Opportunity Commission and Department of Labor investigations and audits, drafts and reviews employee handbooks, employment applications and other employment related policies. Ms. LaRocca has also assisted clients in obtaining and renewing employment based visas, conducted client requested audits of their required immigration documentation and procedures, as well as counseled clients on various employment based immigration matters. In addition, Ms. LaRocca has developed a substantial practice handling estate litigation and Article 81 Guardianship matters. Ms. LaRocca was a 2014 recipient of the Rochester Business Journal’s “Forty Under 40 Award”, named a 2013 Top Woman in Law by The Daily Record and was recognized in 2010 by the Rochester Women’s Network as one of Rochester’s “Up and Coming Businesswomen”. In 2008, Ms. LaRocca was also named as an “Up and Coming Attorney” in the Rochester area. She also received UB Law’s Robert J. Connelly Award for Excellence in Trial Technique while attending the University at Buffalo School of Law.

Christiana Ortiz has always had a passion for recruiting. Starting off at Mary Cariola Children’s Center in 2007, she has been recruiting for over a decade in the private, corporate and higher education settings. Her specialty and passion lie with diversity recruitment and retention. Currently Christiana is the Recruiting /Onboarding & Engagement Specialist at VP Supply Corp.





Jason Helsdon is Director of Talent Acquisition at Excellus Health Plan, Inc. About Jason: Born and raised in Medina, NY, and as a graduate of University of Houston’s Architectural Department followed by University of Phoenix’s Human Resource Management degree, I find myself currently accountable for high-level consulting, problem diagnosis and assembling resources in functional areas including: talent acquisition, compensation, benefits, diversity and inclusion, organizational development, training and development, HR operations, regional operations and employee relations.  Understanding core business goals and objections assisting with the ability to exceed these measurements through promotion, communication and implementation of Human Resources policies, procedures and initiatives with a group of 14 outstanding corporate recruiters.  My experience in banking, retail and healthcare has provided me the abilities to think strategic, globally and with a diverse mindset all working in concert for the success of our organization.


Jane LoMaglio is a Student Employment Program Lead at the State University of New York College at Brockport. In this role, she connects students with on-campus jobs, manages new hire paperwork and on-boarding for student employees, and conducts training for on-campus supervisors and student employees.





After working in local media for nearly a decade, Rich Turner joined county government in 2008.  His ability to market and create programs, develop content and plan short and long-term projects have served Rich in various government management roles. Most recently, Rich was appointed as Monroe County’s Workforce Development Manager in 2016.  He created the division which specializes in creating job and training programs.  The Recruiting on the Road job fair series has assisted more than 350 businesses and 5,000 job seekers; and County training programs have upskilled more than a thousand local employees at dozens of companies. Currently, Rich has developed virtual recruitment and informational events for Monroe County businesses; and collaborated with Rochester Works on an all-encompassing job portal.  Rich also communicates with thousands of job seekers and hundreds of businesses through new, weekly newsletters which are sent via email and text message. Rich lives in Irondequoit with his wife and daughter.  He’s also a member of several workforce development boards and committees and the President of the Laurelton Fire Association.

For questions on registration or cancellations, please contact one of our co-directors of Hospitality:
Nicole Kier at Kier.nicole@gmail.com or Lauren Sebring at lsebring@goodwillfingerlakes.org

Cancellations permitted up to 24 hours prior to event

This program is approved for 1.25 HR credits.